Monthly Archives: October 2008

The Triple Bottom Line…

Stuff.  We all have it, we all want more of it, and we are all always throwing some of it away.  We are a culture of consumers.  To buy is to be to some of us, and the choices we make in our purchases have a much greater impact than just on our credit card statement.  When we purchase something it is hard to imagine all the processes that have been put into place to create the product.  To the consumer it appears as if by magic, and we all make purchases without really thinking about where something really came from.  But in reality everything has to be created.  Resources must be extracted, transported, configured, molded, transported again, purchased, and eventually thrown away.

I recently had to consider a purchase I made this past year; a $7 toaster from Target.  Now when I purchased it I saw the price and analyzed my wallet and all I could see was that this was perfect for my needs and budget.  Recently the $7 toaster has decided to have a mid life crisis and no longer want to be a bread pusher.  It simply is satisfied adorning my kitchen counter and would like to do nothing more.  Who would have thought my $7 toaster would stop working after 8 months? Hmmm.  I began to calculate how much this toaster actually cost: it’s resources were extracted somewhere, it had to be manufactured in Asia, transported here through who knows how many avenues, stocked, eventually purchased, and now unless turned into art will be thrown away.  Through this whole journey people were working and getting paid along the way to create and transport this toaster.  Now, how in the world could this toaster cost only $7?!

In the journey towards sustainable living one of the most affective ways that everyone can impact the planet and people in a positive way is to be a conscious consumer.  Yet in a world where the economic outcome is unpredictable it can be hard to try to consider the triple bottom line: People, Planet, Profit.  Most of us are just trying to pay the bills and get food on the table.  However, with the advances of technology we as consumers are fortunate to now have more choices than ever!  We can impact the planet and society in a positive way without having to dent our wallets.  All it takes is a little bit of thought :).

To learn more about exactly where our STUFF comes from check out this great video from Free Range Studios: The Story of Stuff . It will change how you look at toasters too.


Filed under Conscious Consumption

Howdy Neighbor, Welcome to the Nest…

I always told myself I would never do it, I would NEVER move into an apartment. Throughout my college career I lived in a beautiful historic cooperative house with a fantastic yard, a tin roof that played the harmony to the rains melodies, great beer drinking balcony, and the best hammock strung Sunday afternoon reading porch. I could garden, compost, collect rainwater, had city recycling and rarely had to use the air conditioner. Friends and neighbors were always around engaging in food and good conversation. Community was fostered and seeds of change were planted. I thought I could never live in a place that didn’t have these wonderful amenities which allowed me to both live well and be environmentally and socially responsible.

Well college has now come and gone, and I have moved from the small town to the “big” city and the reality of adulthood and post college life is settling in. So in other words, the luxury of living in a city and in a house that is affordable is not always a possibility. Therefore I have done what I said I would never and have taken the leap into true urban living; I am officially an apartment dweller. I no longer have the option to garden, compost, select my energy provider, or get city recycling services. However, I can ride my bike to work, utilize public transit, and am helping to minimize sprawl by living in a high density urban setting. As these realizations came to pass for me I began to ponder what more as an apartment dweller I could do to be more eco and socially conscious with the imposed limitations. I commenced my search for such information. I was disappointed to find few sources that provide such insight for urban or renter sustainability. Knowing there are others like me out there I decided something had to be done.

And as the story goes…Urban Eco Nest was born! This blog will be dedicated to small scale sustainability. Check out the Urban Eco Nest to discover the latest tips, ideas, news, and innovations that apply to sustainable urban living. Prepare to be flooded with the latest information in innovative design, technology, products, and methods to achieve sustainability on the urban level. I believe every scale makes a difference in creating true change. I encourage you to join the journey to achieving urban sustainability and to learn some great tips along the way!

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Filed under Urban Sustainability